Welcome to The World of Marketing
| Marketing is an organization function and a set of processes for creating, communicating, and delivering value to customers for managing customer relationships ways that benefit the organization and its stakeholders." - American Marketing Association |
| Of all the functions in an organization, marketing is known to provide leadership to its peers. Marketing not only do the selling, but 'market' the organization in addition to its products and services. Marketing is to challenge the norm, to think of the unconventional and most of all to create value for the consumer and society. Having said that, marketing should not be out of this world either, marketing is about ensuring the success and profitability of the company. Marketing is also about setting and executing the right strategy for the organization. |
| In the Faculty of Business and Finance, Marketing Department offers the marketing, retail management and tourism destination marketing subjects to equip our students with the relevant knowledge and to prepare them for the real business world. Our staff are friendly, approachable and dedicated to teaching and research. Please feel free to call on anyone of us. Dr. Choy Johnn Yee Assistant Professo Department of Marketing |