Faculty of Business and Finance

UNIVERSITI TUNKU ABDUL RAHMAN

Faculty Staff FYP Research Area for

Department of Marketing

Name

Room No.

E-mail address

Research Area

Anthony Tee Mooi Kwong (Dr.) 
H2-276  
teemk@utar.edu.my
Destination Marketing and Development

Sustainable Tourism Development

Heritage Tourism

Intangible Living Heritage Tourism & Hospitality Marketing

Chen, I-Chi (Dr.)

H2-241

chenic@utar.edu.my 

Organizational Culture

Consumer Behaviour

Healthcare Marketing

Social Media Marketing

Chim Weng Kong (Dr)  
H1-176 
chimwk@utar.edu.my     Customer Retention
Relationship Marketing
Service Quality
Pricing
Customer Satisfaction
 
   

Chong Yee Lee (Dr.)

H2-238

chongyl@utar.edu.my

Tourism - Healthcare and wellness related to marketing and social cultural issues

Value chain analysis - design, production, marketing, distribution and the provision of after-sales service

ICT management

Promotion strategy - related to advocacy advertising and CSR

Choy Johnn Yee (Mr.)

H1-127

choyjy@utar.edu.my

Services marketing

Consumer Behaviors

Mobile/ digital marketing

Retailing

Tourism marketing

Gengeswari a/p Krishnapillai (Dr.)

H1-207

gengeswarik@utar.edu.my

Tourists' behaviour

Learners' behavior

Public healthcare marketing

Online shoppers' behavior

K. Raja Kumar a/l K. Kathiravelu (Mr.)

H1-157

krajakk@utar.edu.my

Global Marketing

Green Marketing

Retail

General Marketing

Marketing and Logistics

Khor Saw Chin (Dr.)

H1-189

sckhor@utar.edu.my

Intellectual Capital

Spiritual Capital

Quality Management

Consumer Behaviour

Lam Siew Yong (Dr.)

H1-146

lamsy@utar.edu.my

Quality management

Consumer Behaviour

Relationship Marketing

Service Marketing

Lee Weng Onn (Mr.)  
H1-161  
leewo@utar.edu.my    Mobile marketing
Social media marketing
Online consumer behaviour

Lee Voon Hsien (Dr.)  
H1-181  
leevh@utar.edu.my
Quality Management
Supply Chain Management
Mobile Commerce
  
Loh Xiu Ming (Dr.)
 
H1-203
  
lohxm@utar.edu.my
  
Innovation Adoption
Innovation Continuance
Digital Marketing

Mah Pei Yew (Ms.)

H2-312

mahpy@utar.edu.my

Consumer Behavior

Relationship Marketing

Sustainability / Sustainability Practices

Strategic Management

Ng Shwu Shing (Ms.) 
H1-193   nsshing@utar.edu.my   Leadership
Transformational Leadership
Employee Retention
Nur Aliah Binti Mansor (Cik)  
H1-161  
aliah@utar.edu.my
Hospitality and Tourism
Social Media
Customer Brand Co-creation
Emotion
Good Health and Wellbeing
   

Sharmeela Banu binti Syed Abuthahir (Pn.)

H1-141

sharmeelas@utar.edu.my

Muslim/ halal tourism

Retailing

Consumer Behaviour

Sim Jia Jia (Dr.)

H1-166

simjj@utar.edu.my

IT management/Adoption studies

Risk and security studies on Internet/marketplaces

Supply chain management/ distribution/logistics

Tan Chi Hau (Dr.)
H2-264  
tanchih@utar.edu.my    Consumer Behavior
Relationship Marketing
Sustainability Marketing
Tourism Marketing
  

Tan Mom Zee (Ms.)

H2-225

tanmz@utar.edu.my

Ethical consumption

Sustainability

New luxury marketing (masstige product/brand)

Fashion marketing

Uma Eswari Punchanathan (Ms.)  
H1-148 
umaeswari@utar.edu.my
Medical Tourism
Organisational behavior
AR and VR marketing
   

Wong Lai Soon (Dr.)

H1-144

lswong@utar.edu.my

Automobile

Mobile Consumer Research

Green marketing

Yip Yen San (Ms.)

H2-226

yipys@utar.edu.my

Service Quality

Consumer Behavior (Personality, Attitude, Perception..etc.)

Human Resource Development/ Training

Organizational culture/Climate