Faculty Staff FYP Research Area for
|
Name |
Room No. |
E-mail address |
Research Area |
| Anthony Tee Mooi Kwong (Dr.) | H1-129 | teemk@utar.edu.my | Destination Marketing and Development Sustainable Tourism Development Heritage Tourism Intangible Living Heritage Tourism & Hospitality Marketing |
|
Chen, I-Chi (Dr.) |
H2-241 |
Organizational Culture Consumer Behaviour Healthcare Marketing Social Media Marketing |
|
| Chim Weng Kong (Dr) | H1-176 | chimwk@utar.edu.my | Customer Retention Relationship Marketing Service Quality Pricing Customer Satisfaction |
|
Chong Yee Lee (Dr.) |
H2-238 |
Value chain includes design, production, marketing, distribution, and after-sales services Consumer perception about the application of new communication technology Consumer perception of advocacy advertising, corporate social responsibility (CSR), and corporate image Potential demand for new products or services. |
|
|
Choy Johnn Yee (Dr.) |
H1-127 |
Services marketing Consumer Behaviors
Mobile/ digital marketing Retailing Tourism marketing |
|
|
Gengeswari a/p Krishnapillai (Dr.) |
H1-207 |
Tourists' behaviour Learners' behavior Public healthcare marketing Online shoppers' behavior |
|
|
K. Raja Kumar a/l K. Kathiravelu (Mr.) |
H1-157 |
Global Marketing Green Marketing Retail General Marketing Marketing and Logistics |
|
|
Khor Saw Chin (Dr.) |
H1-189 |
Intellectual Capital Spiritual Capital
Quality
Management Consumer Behaviour |
|
|
Lam Siew Yong (Dr.) |
H1-146 |
Quality management Consumer Behaviour Relationship Marketing Service Marketing |
|
| Lee Weng Onn (Mr.) | H1-161 | leewo@utar.edu.my |
Mobile marketing Social media marketing Online consumer behaviour |
| Lee Voon Hsien (Dr.) | H1-181 | leevh@utar.edu.my | Quality Management Supply Chain Management Mobile Commerce |
| Loh Xiu Ming (Dr.) |
H1-203 | lohxm@utar.edu.my | Innovation Adoption Innovation Continuance Digital Marketing |
Mah Pei Yew (Dr.) |
H2-312 |
Consumer Behavior Relationship Marketing Sustainability / Sustainability Practices Strategic Management |
|
| Ng Shwu Shing (Ms.) | H1-193 | nsshing@utar.edu.my | Leadership Transformational Leadership Employee Retention |
| Nur Aliah Binti Mansor (Cik) | H1-161 | aliah@utar.edu.my | Hospitality and Tourism Social Media Services Marketing & Management Experience Design Health and Wellbeing |
|
Sharmeela Banu binti Syed Abuthahir (Pn.) |
H1-141 |
Muslim/ halal tourism Retailing Consumer Behaviour |
|
|
Sim Jia Jia (Dr.) |
H1-166 |
IT management/Adoption studies Risk and security studies on Internet/marketplaces Supply chain management/ distribution/logistics
|
|
|
Tan Mom Zee (Ms.) |
H2-225 |
Ethical consumption Sustainability New luxury marketing (masstige product/brand) Fashion marketing |
|
| Uma Eswari Punchanathan (Ms.) | H1-148 | umaeswari@utar.edu.my | Medical Tourism Organisational behavior AR and VR marketing |
|
Wong Lai Soon (Dr.) |
H1-144 |
Automobile Mobile Consumer Research Green marketing |
|
|
Yip Yen San (Ms.) |
H2-226 |
Service Quality Consumer Behavior (Personality, Attitude, Perception..etc.) Human Resource Development/ Training Organizational culture/Climate |