Faculty Staff FYP Research Area for
|
Name |
Room No. |
E-mail address |
Research Area |
|
Chen, I-Chi (Dr.) |
H2-241 |
Organizational Culture Consumer Behaviour Healthcare Marketing Social Media Marketing |
|
| Chim Weng Kong (Mr) | H1-176 | chimwk@utar.edu.my | Customer Retention Relationship Marketing Service Quality Pricing |
|
Chong Yee Lee (Dr.) |
H2-238 |
Tourism - Healthcare and wellness related to marketing and social cultural issues Value chain analysis - design, production, marketing, distribution and the provision of after-sales service
ICT management Promotion strategy - related to advocacy advertising and CSR |
|
|
Choy Johnn Yee (Mr.) |
H1-127 |
Services marketing Consumer Behaviors
Mobile/ digital marketing Retailing Tourism marketing |
|
|
Gengeswari a/p Krishnapillai (Dr.) |
H1-207 |
Tourism marketing/ management Education marketing/ management Consumer behavior Services supply chain |
|
|
K. Raja Kumar a/l K. Kathiravelu (Mr.) |
H1-157 |
Global Marketing Green Marketing Retail General Marketing Marketing and Logistics |
|
|
Khor Saw Chin (Dr.) |
H1-189 |
Intellectual Capital Spiritual Capital Quality Management |
|
|
Lam Siew Yong (Dr.) |
H1-146 |
Service Quality management Consumer Behaviour Relationship Marketing Service Marketing / Management |
|
| Lee Weng Onn (Mr.) | H1-161 | leewo@utar.edu.my |
Mobile marketing Social media marketing Online consumer behaviour |
| Lee Voon Hsien (Dr.) | H1-181 | leevh@utar.edu.my | Quality Management Supply Chain Management Mobile Commerce |
| Loh Xiu Ming (Mr.) |
H1-203 | lohxm@utar.edu.my | Innovation Adoption Innovation Continuance Digital Marketing |
Mah Pei Yew (Ms.) |
H2-312 |
Consumer Behavior Relationship Marketing Leadership and Organisational Behaviour Strategic Management Sustainability |
|
|
Sharmeela Banu binti Syed Abuthahir (Pn.) |
H1-141 |
Muslim/ halal tourism Retailing Consumer Behaviour |
|
|
Sim Jia Jia (Dr.) |
H1-166 |
IT management Green IT Supply chain management/ distribution/ logistics Total quality management (TQM) |
|
| Tan Chi Hau (Dr.) | H2-264 | tanchih@utar.edu.my | Consumer Behavior Human Resource Development Service Performance Tourism Marketing |
|
Tan Mom Zee (Ms.) |
H2-225 |
Luxury marketing (factors lead to luxury consumption) New luxury marketing (masstige product/brand) Brand extension on luxury products/brands Fashion marketing |
|
| Uma Eswari Punchanathan (Ms.) | H1-148 | umaeswari@utar.edu.my | Branding Pricing strategies Leadership Visual merchandising Entreprenueurship |
|
Wong Lai Soon (Dr.) |
H1-144 |
Automobile Mobile Consumer Research Green marketing |
|
|
Yip Yen San (Ms.) |
H2-226 |
Service Quality Consumer Behavior (Personality, Attitude, Perception..etc.) Human Resource Development/ Training Organizational culture/Climate |