Faculty of Business and Finance

UNIVERSITI TUNKU ABDUL RAHMAN

Faculty Staff FYP Research Area for

Department of Marketing

Name

Room No.

E-mail address

Research Area

Chen, I-Chi (Dr.)

H2-241

chenic@utar.edu.my 

Organizational Culture

Consumer Behaviour

Healthcare Marketing

Social Media Marketing

Chim Weng Kong (Mr)  
H1-176 
chimwk@utar.edu.my     Customer Retention
Relationship Marketing
Service Quality
Pricing
    

Chong Yee Lee (Dr.)

H2-238

chongyl@utar.edu.my

Tourism - Healthcare and wellness related to marketing and social cultural issues

Value chain analysis - design, production, marketing, distribution and the provision of after-sales service

ICT management

Promotion strategy - related to advocacy advertising and CSR

Choy Johnn Yee (Mr.)

H1-127

choyjy@utar.edu.my

Services marketing

Consumer Behaviors

Mobile/ digital marketing

Retailing

Tourism marketing

Gengeswari a/p Krishnapillai (Dr.)

H1-207

gengeswarik@utar.edu.my

Tourism marketing/ management

Education marketing/ management

Consumer behavior

Services supply chain

K. Raja Kumar a/l K. Kathiravelu (Mr.)

H1-157

krajakk@utar.edu.my

Global Marketing

Green Marketing

Retail

General Marketing

Marketing and Logistics

Khor Saw Chin (Dr.)

H1-189

sckhor@utar.edu.my

Intellectual Capital

Spiritual Capital

Quality Management

Lam Siew Yong (Dr.)

H1-146

lamsy@utar.edu.my

Service Quality management

Consumer Behaviour

Relationship Marketing

Service Marketing / Management

Lee Weng Onn (Mr.)  
H1-161  
leewo@utar.edu.my    Mobile marketing
Social media marketing
Online consumer behaviour

Lee Voon Hsien (Dr.)  
H1-181  
leevh@utar.edu.my
Quality Management
Supply Chain Management Mobile Commerce
  
Loh Xiu Ming (Mr.)
 
H1-203
  
lohxm@utar.edu.my
  
Innovation Adoption
Innovation Continuance
Digital Marketing

Mah Pei Yew (Ms.)

H2-312

mahpy@utar.edu.my

Consumer Behavior

Relationship Marketing

Leadership and Organisational Behaviour

Strategic Management

Sustainability

Sharmeela Banu binti Syed Abuthahir (Pn.)

H1-141

sharmeelas@utar.edu.my

Muslim/ halal tourism

Retailing

Consumer Behaviour

Sim Jia Jia (Dr.)

H1-166

simjj@utar.edu.my

IT management

Green IT

Supply chain management/ distribution/ logistics

Total quality management (TQM)

Tan Chi Hau (Dr.)
H2-264  
tanchih@utar.edu.my    Consumer Behavior
Human Resource Development Service Performance
Tourism Marketing
   

Tan Mom Zee (Ms.)

H2-225

tanmz@utar.edu.my

Luxury marketing (factors lead to luxury consumption)

New luxury marketing (masstige product/brand)

Brand extension on luxury products/brands

Fashion marketing

Uma Eswari Punchanathan (Ms.)  
H1-148 
umaeswari@utar.edu.my
Branding
Pricing strategies
Leadership
Visual merchandising
Entreprenueurship
   

Wong Lai Soon (Dr.)

H1-144

lswong@utar.edu.my

Automobile

Mobile Consumer Research

Green marketing

Yip Yen San (Ms.)

H2-226

yipys@utar.edu.my

Service Quality

Consumer Behavior (Personality, Attitude, Perception..etc.)

Human Resource Development/ Training

Organizational culture/Climate