Faculty of Business and Finance

UNIVERSITI TUNKU ABDUL RAHMAN

Faculty Staff FYP Research Area for

Department of Marketing

Name

Room No.

E-mail address

Research Area

Anthony Tee Mooi Kwong (Dr.) 
H1-129  
teemk@utar.edu.my
Destination Marketing and Development

Sustainable Tourism Development

Heritage Tourism

Intangible Living Heritage Tourism & Hospitality Marketing

Chen, I-Chi (Dr.)

H2-241

chenic@utar.edu.my 

Organizational Culture

Consumer Behaviour

Healthcare Marketing

Social Media Marketing

Chim Weng Kong (Dr)  
H1-176 
chimwk@utar.edu.my     Customer Retention
Relationship Marketing
Service Quality
Pricing
Customer Satisfaction
 
   

Chong Yee Lee (Dr.)

H2-238

chongyl@utar.edu.my

Value chain includes design, production, marketing, distribution, and after-sales services

Consumer perception about the application of new communication technology

Consumer perception of advocacy advertising, corporate social responsibility (CSR), and corporate image

Potential demand for new products or services.

Choy Johnn Yee (Dr.)

H1-127

choyjy@utar.edu.my

Services marketing

Consumer Behaviors

Mobile/ digital marketing

Retailing

Tourism marketing

Gengeswari a/p Krishnapillai (Dr.)

H1-207

gengeswarik@utar.edu.my

Tourists' behaviour

Learners' behavior

Public healthcare marketing

Online shoppers' behavior

K. Raja Kumar a/l K. Kathiravelu (Mr.)

H1-157

krajakk@utar.edu.my

Global Marketing

Green Marketing

Retail

General Marketing

Marketing and Logistics

Khor Saw Chin (Dr.)

H1-189

sckhor@utar.edu.my

Intellectual Capital

Spiritual Capital

Quality Management

Consumer Behaviour

Lam Siew Yong (Dr.)

H1-146

lamsy@utar.edu.my

Quality management

Consumer Behaviour

Relationship Marketing

Service Marketing

Lee Weng Onn (Mr.)  
H1-161  
leewo@utar.edu.my    Mobile marketing
Social media marketing
Online consumer behaviour

Lee Voon Hsien (Dr.)  
H1-181  
leevh@utar.edu.my
Quality Management
Supply Chain Management
Mobile Commerce
  
Loh Xiu Ming (Dr.)
 
H1-203
  
lohxm@utar.edu.my
  
Innovation Adoption
Innovation Continuance
Digital Marketing

Mah Pei Yew (Ms.)

H2-312

mahpy@utar.edu.my

Consumer Behavior

Relationship Marketing

Sustainability / Sustainability Practices

Strategic Management

Ng Shwu Shing (Ms.) 
H1-193   nsshing@utar.edu.my   Leadership
Transformational Leadership
Employee Retention
Nur Aliah Binti Mansor (Cik)  
H1-161  
aliah@utar.edu.my
Hospitality and Tourism
Social Media
Services Marketing & Management
Experience Design
Health and Wellbeing   

Sharmeela Banu binti Syed Abuthahir (Pn.)

H1-141

sharmeelas@utar.edu.my

Muslim/ halal tourism

Retailing

Consumer Behaviour

Sim Jia Jia (Dr.)

H1-166

simjj@utar.edu.my

IT management/Adoption studies

Risk and security studies on Internet/marketplaces

Supply chain management/ distribution/logistics

Tan Mom Zee (Ms.)

H2-225

tanmz@utar.edu.my

Ethical consumption

Sustainability

New luxury marketing (masstige product/brand)

Fashion marketing

Uma Eswari Punchanathan (Ms.)  
H1-148 
umaeswari@utar.edu.my
Medical Tourism
Organisational behavior
AR and VR marketing
   

Wong Lai Soon (Dr.)

H1-144

lswong@utar.edu.my

Automobile

Mobile Consumer Research

Green marketing

Yip Yen San (Ms.)

H2-226

yipys@utar.edu.my

Service Quality

Consumer Behavior (Personality, Attitude, Perception..etc.)

Human Resource Development/ Training

Organizational culture/Climate